Projects

Bankers Trust
In-depth review of BT Wrap platform among financial planners.

Big W
Investigation of opportunity to grow share in selected categories.

Blake Dawson Waldron
Consult on design and implementation of construction industry survey.

Cisco
Evaluation of advertising concepts.
Development of CxO engagement strategy.

Citibank
Evaluation of a range of new product concepts including ‘value card,’ ‘cash back card,’ ‘fuel partner card’ and ‘ready credit’.
Investigation of strategy development for mortgage broker channel.
Investigation of cross-sell campaign effectiveness.
Investigation of attrition drivers (cards) and strategies to redress.
Investigation of 'dissatisfaction' drivers.

Colonial First State
Involved in a major branding study among intermediary channel.
Conducted extensive evaluation of SoA documentation for Commonwealth Bank and Financial Wisdom Planners.

Commonwealth Bank
Study among top tier private clients in relation to customer service delivery.
Study among broking industry to gauge appetite for new offering and inform PR strategy.
Conducted interviews with corporate customers following restructure of CBA business and corporate client base to better identify approach to segmentation and acquisition strategy.
Evaluation of CommInsure promotional strategy.

Cuttler Hughes Harris
Strategic investigation of positioning opportunities for the firm and inform communications strategy development.

Department of Lands
A series of studies evaluating customer needs and expectations in relation to product development for the government property register, digital cadastral database and proposed development information service.

Department of Community Services
Investigation of community perceptions of foster care and development of messaging strategies for recruitment campaign.
Study into the effectiveness of Families First communication strategy.

Fairfax
Qualitative investigation of career drivers and behaviour as part of recruitment industry study.

IBM
Investigations to help drive future strategy for DB2 and DW/BI solutions, hosted services, mid-market infrastructure services, and ISV channel strategy.

IDC
Qualitative studies into office printers, internet security, and eCommerce.

Investec
Conducted 'opinion leaders' research study on climate change and renewable energy.
 

IP Australia
Conducted investigation of ‘InnovatEd’ schools programme.
Review of tertiary education programme with researchers and commercialisation arms.
Consult on customer satisfaction monitor.

ITeM 3 (incubator programme)
Conducted investigation of the market opportunity for ‘Xylogy’ (a software engineering tool) to support pitch for VC funding.

JB Were
Investigation of online investor attitudes towards advisory services.

Macquarie Bank
Conducted study among high net worth on-line investors in relation to cash management products.

Mahlab
Evaluation of market positioning and engagement strategy among senior HR clients.

Microsoft
A study designed to inform future enhancements to MS partner programmes.
Investigation of the architecture community in Australia.
Usability testing to inform web-site enhancements.

Novell
A study among IT management to develop marketing strategies for A/NZ.
A study among channel partners to improve engagement.

NSW Health
Major review and development of communications strategy for recruitment into Nursing careers.

Optus
Investigation of communications strategy at senior corporate and small business levels.

realestate.com.au
Evaluation of advertising concepts and hard copy publication design.

SAP
Evaluation of service standards and engagement effectiveness among A/NZ customer base.

SAS Institute
A major qualitative study investigating DW/BI markets

Soul
Evaluation of on demand television concept.

Software Engineering Australia
A major study of all software development communities in Australia.

TAFE
Evaluation of web design alternatives.

Teletech International
Conducted customer satisfaction appraisal among senior business relationships.

Westpac
Conducted various document testing studies among customer and staff groups to support enhancements in relation to communications, compliance and customer experience on a range of investment products and services.