| | People  Martin Le Grice is the principal consultant and conducts the majority of fieldwork for all qualitative projects undertaken. He has over 20 years experience in brand management, advertising and research roles in the UK and Australia, and is able to draw on a very broad base of business planning and strategic planning experience to deliver practical conclusions and recommendations.
He draws on an extensive network of independent consultants to add expertise or manpower based on the specific skill sets required for each project. Biography
He began his career in Marketing with Shell Oil in London before moving to Nestlé (U.K.) where he was promoted to the position of Senior Brand Manager of the flagship culinary brand. He was transferred to Sydney for a 2 year secondment and wouldn’t go back! He worked as account director at McCann Erikson and Audience Motivation in Sydney before launching into qualitative research in 1995. As a qualitative researcher, he has worked with a range of advertising agencies, research consultancies and direct clients in helping to bring insights to both the strategic and creative development process. In addition to communications work, he has conducted numerous studies in the areas of product development, channel strategy, customer satisfaction and customer retention. His experience covers a wide range of clients in financial services, telecommunications, IT, government and retail with a strong focus on B2B as well as consumer relationships. Memberships
All our consultants are active members of the Australian Market and Social Research Society (AMSRS) and bound by its code of professional standards.
 Jennifer Kluck commenced her research career in 1989 at BHP Steel as research analyst after working at The Commonwealth Bank. In 1992 she became project manager for qualitative & quantitative research at Austin & Partners, with Colgate Palmolive & State Bank of NSW as primary clients. 1993-1996 Jennifer was account director at CM Research in Sydney, working on Colgate-Palmolive, Quality Bakers, NSW Lotteries, Coty, Email, Air New Zealand, Lever-Rexona and MBL. She then spent a couple of years as account director at The Leading Edge, working on NRMA, Benckiser, Coca-Cola, Carter Wallace and Kelloggs, before establishing her own freelance consultancy in 1998.
Since then Jennifer has worked using both qualitative and quantitative techniques primarily in the service and finance sectors including Network Ten, CitiBank, Assirt/WealthPoint Financial Services, Double Day Books, ANZ and RP Data (Real Estate). Her major preoccupations outside of research are her four children.
 Nicky Fraser is a qualitative researcher with a constant fascination for what makes people tick. With 15 years experience, Nicky brings national and international expertise across a wide range of categories and markets, working for some of the leading research agencies in Sydney and London including The Research Business International, Crucible, Kaleidoscope, Added Value and Heartbeat Trends. Her breadth of experience covers the full range of categories including FMCG, Services and Social, with audiences from kids and teens through to bankers and CEO’s.
Nicky holds a Masters in Social Behaviour, including Consumer Psychology and Psychology of Advertising, and is now also a trained psychotherapist. She is regularly invited by the AMSRS (Australian Market & Social Research Society) to present the Introduction to Qualitative Training to junior researchers and clients, and has been awarded QPMR accreditation in recognition of her experience and proficiency in the field.
 Barbara Jones is founder of Creative Catalyst Insights, and has over twenty-five years experience in market research, strategy and marketing planning in Australia & South Africa. She has extensive experience conducting market research in financial services markets and among investors for a wide range of client organisations. She is current chairperson of the Independent Researcher Group (a special interest group in AMSRS) and lectures in Advertising and Market Research at UTS. She brings specific expertise in conducting online qualitative studies and is a regular speaker at conferences on online qualitative and web 2.0 digital technologies.
 Dr Irene Swil
Irene's expertise is in business-to-business qualitative research as well as quantitative research design - in particular questionnaire design, project management, data analysis and writing structured pragmatic reports. She has worked across many industries with organisations such as Amber Tiles, Shell, Colonial First State, GE Finance, Westpac, Australian Institute of Health and Welfare (AIHW), Abbott Australasia, BD (Becton Dickinson), Mater Private Hospital, CISCO Systems, TeleTech, Hutchison, Nokia, Xerox, CCH Australia, Butterworths (Lexus-Nexis), Department of Lands and Property Information, Central Queensland Ports Authority, Port of Melbourne Corporation, Victorian Regional Channels Authority. Irene began working in research in the 1990s having spent more than a decade as an academic at the University of the Witwatersrand, Johannesburg, South Africa and also at La Trobe University in Melbourne. Her teaching included courses in interviewing skills, working with groups, community work, program design and evaluation. She has degrees in Social Work including a PhD. She is a member of the Australian Association of Social Workers and has accreditation as a Qualified Practising Market Researcher (QPMR).
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